Entry AYKA-E-0012 · Fact
Why reviews on your own site show no stars in Google
Since 2019 Google does not show review stars for reviews that a business publishes about itself on its own site, for the types LocalBusiness and Organization. Reviews still help visitors on the page; the stars belong to independent platforms such as the Google Business Profile.
Key facts
| Since | September 2019 |
|---|---|
| Types | LocalBusiness and Organization |
| Where stars can show | independent review platforms and the Business Profile |
What to do
Ask customers to review you on your Google Business Profile and other independent platforms.
Source
Google Search Central Blog: Making review rich results more helpful (2019) · checked 2026-11-04
How to cite this entry
AYKA Technologies, “Why reviews on your own site show no stars in Google”, entry AYKA-E-0012, getayka.com, updated 2026-11-04. https://getayka.com/entries/self-serving-reviews/
Related entries
- Structured data must describe what visitors can see (AYKA-E-0011)
- Paying for reviews, or rewarding them, breaks Google's rules (AYKA-E-0014)
Markdown version · Updated 2026-11-04