# Why reviews on your own site show no stars in Google

> Since 2019 Google does not show review stars for reviews that a business publishes about itself on its own site, for the types LocalBusiness and Organization. Reviews still help visitors on the page; the stars belong to independent platforms such as the Google Business Profile.

Entry AYKA-E-0012 · Fact · Source: https://getayka.com/entries/self-serving-reviews/ · Updated 2026-11-04

## Key facts
- Since: September 2019
- Types: LocalBusiness and Organization
- Where stars can show: independent review platforms and the Business Profile

## What to do
Ask customers to review you on your Google Business Profile and other independent platforms.

## Source
Google Search Central Blog: Making review rich results more helpful (2019): https://developers.google.com/search/blog/2019/09/making-review-rich-results-more-helpful

## How to cite this entry
AYKA Technologies, “Why reviews on your own site show no stars in Google”, entry AYKA-E-0012, getayka.com, updated 2026-11-04. https://getayka.com/entries/self-serving-reviews/