Entry AYKA-E-0001 · Term
GEO (generative engine optimization)
GEO is the work of making a business findable, correctly described and citable in answers written by AI assistants such as ChatGPT, Gemini, Copilot, Perplexity and Google's AI Overviews. It builds on SEO: AI search features read the same web pages that search engines index.
Key facts
| Also called | AI visibility, AI search optimization |
|---|---|
| Works on | pages, business listings, structured data, reviews, mentions on other sites |
| Measured by | how often AI answers name and cite the business, with control questions |
What to do
Start by asking AI assistants what they know about your business, in your customers' languages, and fix what is wrong at the source.
Source
Google Search Central: AI features and your website · checked 2026-11-04
How to cite this entry
AYKA Technologies, “GEO (generative engine optimization)”, entry AYKA-E-0001, getayka.com, updated 2026-11-04. https://getayka.com/entries/geo/
Related entries
- AEO (answer engine optimization) (AYKA-E-0002)
- What a page needs to appear in Google's AI Overviews (AYKA-E-0003)
- How to measure AI visibility honestly (AYKA-E-0019)
Markdown version · Updated 2026-11-04