# GEO (generative engine optimization)

> GEO is the work of making a business findable, correctly described and citable in answers written by AI assistants such as ChatGPT, Gemini, Copilot, Perplexity and Google's AI Overviews. It builds on SEO: AI search features read the same web pages that search engines index.

Entry AYKA-E-0001 · Term · Source: https://getayka.com/entries/geo/ · Updated 2026-11-04

## Key facts
- Also called: AI visibility, AI search optimization
- Works on: pages, business listings, structured data, reviews, mentions on other sites
- Measured by: how often AI answers name and cite the business, with control questions

## What to do
Start by asking AI assistants what they know about your business, in your customers' languages, and fix what is wrong at the source.

## Source
Google Search Central: AI features and your website: https://developers.google.com/search/docs/appearance/ai-features

## How to cite this entry
AYKA Technologies, “GEO (generative engine optimization)”, entry AYKA-E-0001, getayka.com, updated 2026-11-04. https://getayka.com/entries/geo/