Entry AYKA-E-0006 · Fact
How to see visitors who came from ChatGPT search
OpenAI says ChatGPT automatically adds the parameter utm_source=chatgpt.com to referral links from ChatGPT search, so these visits appear in analytics tools such as Google Analytics. Visitors who only read the answer without clicking are not counted.
Key facts
| Parameter | utm_source=chatgpt.com |
|---|---|
| Where to look | your analytics, traffic sources |
| Not counted | people who read the answer without clicking |
What to do
Create a saved view of sessions with source chatgpt.com and compare it month by month.
Source
OpenAI Help Center: Publishers and developers FAQ · checked 2026-11-04
How to cite this entry
AYKA Technologies, “How to see visitors who came from ChatGPT search”, entry AYKA-E-0006, getayka.com, updated 2026-11-04. https://getayka.com/entries/chatgpt-referral-utm/
Related entries
- Where Google counts traffic from AI Overviews and AI Mode (AYKA-E-0004)
- OAI-SearchBot and GPTBot: two different OpenAI crawlers (AYKA-E-0005)
Markdown version · Updated 2026-11-04