# How to see visitors who came from ChatGPT search

> OpenAI says ChatGPT automatically adds the parameter utm_source=chatgpt.com to referral links from ChatGPT search, so these visits appear in analytics tools such as Google Analytics. Visitors who only read the answer without clicking are not counted.

Entry AYKA-E-0006 · Fact · Source: https://getayka.com/entries/chatgpt-referral-utm/ · Updated 2026-11-04

## Key facts
- Parameter: utm_source=chatgpt.com
- Where to look: your analytics, traffic sources
- Not counted: people who read the answer without clicking

## What to do
Create a saved view of sessions with source chatgpt.com and compare it month by month.

## Source
OpenAI Help Center: Publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq

## How to cite this entry
AYKA Technologies, “How to see visitors who came from ChatGPT search”, entry AYKA-E-0006, getayka.com, updated 2026-11-04. https://getayka.com/entries/chatgpt-referral-utm/