# Structured data must describe what visitors can see

> Google's structured data guidelines say markup must represent the visible content of the page; marking up content that is not shown to visitors is against the guidelines. Structured data that violates them can lead to a manual action, and the page loses its rich results.

Entry AYKA-E-0011 · Fact · Source: https://getayka.com/entries/structured-data-matches-page/ · Updated 2026-11-04

## Key facts
- Rule: markup = visible content
- Example of a violation: star ratings in the code that no visitor sees
- Consequence: manual action, loss of rich results

## What to do
Compare your markup with the page: every rating, price and fact in the code should be on the page too.

## Source
Google Search Central: structured data general guidelines: https://developers.google.com/search/docs/appearance/structured-data/sd-policies

## How to cite this entry
AYKA Technologies, “Structured data must describe what visitors can see”, entry AYKA-E-0011, getayka.com, updated 2026-11-04. https://getayka.com/entries/structured-data-matches-page/