# How Google ranks local results: relevance, distance, prominence

> Google says local results are mainly based on relevance, distance and prominence. Complete and accurate business information helps relevance, reviews and mentions on the web help prominence, and there is no way to pay for a better local ranking.

Entry AYKA-E-0013 · Fact · Source: https://getayka.com/entries/local-ranking-factors/ · Updated 2026-11-04

## Key facts
- Relevance: how well the profile matches the search
- Distance: how far the business is from the searcher
- Prominence: how well known the business is: reviews, links, articles, directories

## What to do
Complete every field of your Business Profile: category, hours, services, photos, website.

## Source
Google Business Profile Help: How to improve your local ranking on Google: https://support.google.com/business/answer/7091

## How to cite this entry
AYKA Technologies, “How Google ranks local results: relevance, distance, prominence”, entry AYKA-E-0013, getayka.com, updated 2026-11-04. https://getayka.com/entries/local-ranking-factors/